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		<title>Jordan Rubin&#8217;s Defense Plan Against Cold &#038; Flu</title>
		<link>https://sunflowershoppe.com/blogs/shoppe-talk/jordan-rubins-defense-plan-against-cold-flu/</link>
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		<dc:creator><![CDATA[Bryan Bradford]]></dc:creator>
		<pubDate>Thu, 05 Dec 2013 23:23:00 +0000</pubDate>
				<category><![CDATA[Shoppe Talk]]></category>
		<category><![CDATA[COLD]]></category>
		<category><![CDATA[defense]]></category>
		<category><![CDATA[Echinacea]]></category>
		<category><![CDATA[Elderberry]]></category>
		<category><![CDATA[Goldenseal]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Supplements]]></category>
		<category><![CDATA[vitaman c]]></category>
		<category><![CDATA[vitamins]]></category>
		<category><![CDATA[zinc]]></category>
		<guid isPermaLink="false">https://sunflowershoppe.com/2013/12/05/jordan-rubins-defense-plan-against-cold-flu/</guid>

					<description><![CDATA[<p>Guest Blogger: Jordan Rubin, Previous Founder of Garden of Life Supplements [Republished with permission from Garden of Life. Issue 16: From Jordan&#8217;s Desk&#8211;The Cold and Flu Season Is Nearly Over, Thank Goodness] Whenever I feel a cold or flu comes charging my way, I go into a defensive mode and take more supplements to give [...]</p>
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<p>The post <a href="https://sunflowershoppe.com/blogs/shoppe-talk/jordan-rubins-defense-plan-against-cold-flu/">Jordan Rubin&#8217;s Defense Plan Against Cold &#038; Flu</a> appeared first on <a href="https://sunflowershoppe.com">Sunflower Shoppe</a>.</p>
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<p><em><span style="font-size: medium;"><span style="font-family: arial, helvetica, sans-serif;"><strong>Guest Blogger:</strong> Jordan Rubin, Previous Founder of Garden of Life Supplements</span></span></em></p>
<p><em><span style="font-size: small; font-family: arial, helvetica, sans-serif;">[Republished with permission from Garden of Life. Issue 16: From Jordan&#8217;s Desk&#8211;The Cold and Flu Season Is Nearly Over, Thank Goodness]</span></em></p>
<p><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">Whenever I feel a cold or flu comes charging my way, I go into a defensive mode and take more supplements to give my body the extra defenders it needs to prevent a cold or flu from scoring. Vitamin C happens to be just one of those supplements, but I also </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">think echinacea, zinc, elderberry, wild oregano, hyssop, and goldenseal are worthwhile “defenders” against a cold and flu offensive.</span></p>
<p><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">At the first sign of a sniffle, Americans are increasingly looking for a supplement that can help them instead of purchasing an over-the-counter remedy for a cold or flu, so let’s take a closer look at some of these cold and flu supplements:</span></p>
<p><span style="font-size: medium; font-family: arial, helvetica, sans-serif;"><strong>Echinacea.</strong> It’s better to take this herb from the purple coneflower in the early stages of a cold or flu because it is not an antibiotic, meaning that it doesn’t kill germs. Also, echinacea stimulates the production of white blood cells, which can speed to the area of </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">infection and do battle with germy invaders. Science is suggesting that echinacea—when taken early in a cold—may be one of the more promising cold remedies on the market. A recent analysis in the Lancet Infectious Disease Journal showed that echinacea shorted colds by an average of 1.4 days and reduced the odds of getting a cold by 58 percent.</span></p>
<p><span style="font-size: medium; font-family: arial, helvetica, sans-serif;"><strong>Zinc.</strong> I grew up sucking on zinc lozenges whenever cold symptoms paid a visit. The lozenges release zinc ions into the mouth where they go directly to the infected nasal </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">tissues. Zinc is a crucial nutrient for optimal immune system function. According to </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">research findings reported in Annals of Internal Medicine, zinc lozenges shortened cold </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">duration significantly, and Michael Macknin, Ph.D. and co-worker at the Cleveland Clinic </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">Foundation, reported that colds lasted only 4.4 days compared with 7.6 days in the </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">placebo group.</span></p>
<p><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">The Encyclopedia of Natural Medicine reports that not all zinc lozenges are effective, </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">probably due to different formulations. The best zinc lozenges to use contain the amino </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">acid glycine as a sweetener instead of agents like sorbitol and mannitol. If you feel a </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">cold coming on, you may find that dissolving a zinc lozenge in your mouth every couple </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">of hours to be an effective remedy, but zinc’s bitter taste and tendency to irritate the</span><br />
<span style="font-size: medium; font-family: arial, helvetica, sans-serif;">mouth can be a problem for some. </span></p>
<p><strong style="font-family: arial, helvetica, sans-serif; font-size: medium;">Elderberry.</strong><span style="font-family: arial, helvetica, sans-serif; font-size: medium;"> This herb from a fragrant, flowering tree contains antioxidant flavonoids that </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">stabilize cells walls against foreign intruders like flu and cold viruses. Teas made from </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">elderberry fruits or flowers have been a folklore treatment for colds and flu for centuries. </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Researchers believe that elderberry has an ability to stop flu viruses from replicating, </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">which is the end of the ballgame since flu viruses must reproduce or they cannot infect </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">the body. A study conducted in 2003 showed that elderberry reduced symptoms and </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">shortened the duration of flu in fifty-four participants between the ages of eighteen and </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">fifty-four. On average, these flu patients recovered in 3.1 days, compared to 7.1 days for </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">those given a placebo.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">Elderberry is available in powders, capsules, and liquid fruit extract. Taking a liquid </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">extract or tablet preparation is the way most people prefer to use elderberry against a </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">respiratory infection.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: medium;"><strong>Goldenseal.</strong> This herb, which grows as a wild plant in moist, mountainous areas of </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">North America, can help relieve the inflammation of mucous membranes and stop cold </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">and flu viruses from multiplying. Goldenseal is said to work well with echinacea, so you </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">might want to consider taking a combination herbal supplement containing goldenseal </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">and echinacea. The book Prescription for Nutritional Healing cautions against taking </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">goldenseal on a daily basis for more than a week or using it all if you are pregnant or </span><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">nursing.</span></p>
<p><span style="font-size: medium; font-family: arial, helvetica, sans-serif;"><strong>Vitamin C.</strong> Last, but not least, Americans spend more money on vitamin C, roughly </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">$300 million a year, than on any other immune-boosting supplement. A lot of people </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">have heard that they should “mega-dose” on vitamin C when they feel a cold coming on. </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">That’s because of a revolutionary book, Vitamin C and the Common Cold, written by </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">Linus Pauling, Ph.D., that was released back in the mid-1970s, when I was born. Dr. </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">Pauling postulated that taking 1,000 milligrams of vitamin C daily would reduce the </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">incidence of colds by 45 percent for most people. A thousand milligrams (or 1 gram) </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">happened to be a massive amount of vitamin C because the recommended daily </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">allowance (RDA) is 60 mg.</span></p>
<p><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">The answer depends on who you listen to. Alternative medicine practitioners say that </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">there are “numerous studies” showing that people who take large doses of vitamin C </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">report reductions in the incidence, severity, and duration of colds, but traditional </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">medicine remains unconvinced. The Encyclopedia of Natural Medicine summed up this </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">dichotomy, saying, “Since 1970, there have been over twenty double-blind studies </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">designed to test Pauling’s assertion. Yet despite the fact that in every study the group </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">that received vitamin C had a decrease either in duration or in severity of symptoms, for </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">some reason the clinical effect is still debated in the medical community.” </span></p>
<p><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">Here’s where I come down on taking vitamin C and other supplements for cold and flu </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">symptoms, and I’ll express myself through the use of a football metaphor. Pretend that </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">the Cold Warriors have the football and your team is playing defense. The Cold Warriors</span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">—those agents trying to score on your body—are constantly attacking, constantly </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">probing your immune system. Most of the time you’re able to stop them. On this </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">offensive set of downs, the Cold Warriors are in a third-down-and-long situation, so your </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">team adds an extra pass defender to guard against the long completion. </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">That’s the same idea when it comes to using supplements. When a cold or flu comes </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">charging my way, I go into a defensive mode and take more supplements to give my </span><span style="font-size: medium; font-family: arial, helvetica, sans-serif;">body the extra defenders it needs to prevent a cold or flu from scoring.</span></p>
<p><span style="font-size: small; font-family: arial, helvetica, sans-serif;"><em>The content and opinions expressed in this “Shoppe Talk” blog are not intended to diagnose, treat or cure any illness or to provide medical advice. We are not medical doctors and we do not prescribe medication. If you have any questions about the relationship between nutrition and supplements, we recommend that you seek the advice of a qualified and licensed health practitioner. Our opinions are based on the literature and data from a variety of medical doctors, chiropractors, naturopathic physicians, biochemists and other professional researchers. You are encouraged to make your health care decisions based on your own research and the advice of a qualified health care professional.</em></span></p>
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<p>The post <a href="https://sunflowershoppe.com/blogs/shoppe-talk/jordan-rubins-defense-plan-against-cold-flu/">Jordan Rubin&#8217;s Defense Plan Against Cold &#038; Flu</a> appeared first on <a href="https://sunflowershoppe.com">Sunflower Shoppe</a>.</p>
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