Who We Are
Founded in 1970 and proudly family-owned, Sunflower Shoppe is North Texas’ most trusted source for natural health and wellness. With locations in Fort Worth and Colleyville, plus a thriving online store, we’ve built our reputation through knowledge, integrity, and a deep commitment to our guests’ well-being.
We exist to educate and empower guests on their health journey—and we strive to work only with vendor partners who share that mission.
Our Culture in Action
At Sunflower Shoppe, our culture guides everything—including how we select products and build partnerships.
Education-Driven, Sales-Minded
We approach sales through education. Your products should have a story, science, and/or tradition behind them—and we expect our team to understand it. We prioritize vendors who equip us to teach, not pitch.
Guest-First, Always
We see every shopper as a guest, not just a transaction. Products that respect bio-individuality, offer clear benefits, and deliver clean ingredients are what earn a spot on our shelves.
Integrity in Every Ingredient
We’ve built trust over decades by staying vigilant about what goes into (and onto) the body. If your product cuts corners, we’ll kindly pass. If it aligns with our clean standards and purpose-driven mission, we’re excited to consider it.
What We Sell
- Vitamins & Supplements
- Functional and health-focused foods
- Clean body care and beauty
- Eco-friendly household and personal items
- Holistic pet wellness products
What We Do Not Sell
- Products with artificial sweeteners, colors, or preservatives
- Undisclosed or proprietary blends without transparency
- GMOs
- Synthetic fragrances or harsh chemicals
- MLM or direct-sales-only lines
- Misleading or unsubstantiated claims
Our Ingredient Standards
We believe in clean, honest formulations. These are the key ingredients and practices that guide our approvals:
🚫 Non-Negotiables – These ingredients will result in automatic disqualification:
- Artificial colors (e.g., Red 40, Yellow 5)
- Artificial sweeteners (e.g., aspartame, sucralose)
- Synthetic preservatives (e.g., BHA, BHT, sodium benzoate)
- Synthetic fragrances
- Parabens, phthalates, or PEGs
- Hydrogenated or partially hydrogenated oils
- High-fructose corn syrup
- Non-disclosed proprietary blends
- Talc
- Nanoparticles (e.g., nano titanium dioxide)
⚠️ Acceptable with Context – We strongly encourage vendors to minimize or explain use of:
- Natural flavors – must be transparent and not overused
- Citric acid – acceptable in moderation
- Gums & thickeners (xanthan, guar) – acceptable with clean overall formula
- Carrageenan – discouraged unless no functional alternative
- Vegetable glycerin – acceptable from clean sources
- Phenoxyethanol or potassium sorbate – in minimal amounts for safe preservation
✅ We Love to See:
- Local, Organic, traceable, or regenerative ingredients
- Third-party certifications (e.g., Non-GMO Project, USDA Organic, ROC)
- Bioavailable forms (e.g., chelated minerals, methylated nutrients)
- Seed Oil Free or Clean carrier oils (MCT, olive, sunflower lecithin)
- Compostable, recyclable, or minimal packaging
- Minimalist ingredient panels with functional purpose
- B-Corp Certified
Required Product Standards
To align with our standards, all products must include:
- UPC Code – Scannable and unique to the product
- Get your UPC codes here: GS1 US Barcodes
- Full Ingredient List – Clearly listed on packaging and provided digitally
- Regulatory Compliance – Your product must comply with FDA labeling standards: https://www.fda.gov/food/food-labeling-nutrition/food-labeling-guide
- Certificates of Analysis or Testing – Especially for ingestibles, we may request COAs or third-party testing
- Transparent Terms
What Makes a Great Partner?
- Provide training or education for our staff
- Support in-store demos, events, or promotions
- Offer marketing and display support
- Communicate proactively and respectfully
- Share our values of integrity, education, and impact
- Align with our preference for local brands and items not sold in big box stores
- Free Shipping with minimum order
- Return policy – We expect our vendors to stand by their products
Next Steps – Submission Checklist
To be considered, please submit:
- Digital labels or packaging mockups
- Sell sheet and line sheet with pricing
- Your brand’s origin story and what makes you different
- Sales velocity or best-performing stores (if available)
- Distribution or broker contacts (if applicable)
- Details on promotional/intro offers or launch support
- Available merchandising tools (e.g. displays, signage)
- Links to brand media assets or social pages
- Wholesale pricing
- Suggested Retail Price (SRP)
- MAP policy (if applicable)
- Minimum Order Quantities (MOQs)
- Minimum Order Dollars for free shipping
- Lead times and shelf life
- Return policy
Digital Submissions:
For Vitamins & Supplements, Body care, Beauty, Personal items, Pet Supplements
Send to: NewProductsNutrition@sunflowershoppe.com
For Functional and health-focused foods, Eco-friendly household Holistic pet wellness food & treats
Send to:NewProductsGrocery@sunflowershoppe.com
Physical Submissions:
Physical samples and all information from above may be delivered to either retail location in lieu of digital submissions. Please Note: samples will not be returned.
Product reviews are conducted quarterly
If your item aligns with our current needs and standards, a team member will reach out with the next steps. If it’s not a fit at this time, we’ll follow up with a courteous decline.
Onboarding – Checklist
If accepted for New Vendor Onboarding, be prepared to submit:
- Provide completed W-9.
- Provide Proof of Liability insurance (if required)
- Individual product information form to be completed
- Payment Terms
- Return Details